February is National Snack Food Month, but that doesn’t mean that we’re suggesting you run out and celebrate with your favorite chips, crackers and cookies. This is a month for awareness about how these addicting snacks are triggering compulsive thoughts, adding pounds and leading us back to the cupboard over and over. The consumer-targeted snacks that we love, strategically developed by food scientists and engineers, can act powerfully like a drug, and many snack favorites are widely misunderstood due to the packaging and advertising which are often intentionally misleading.